Among marketers, writers, SEO professionals, web designers, developers and animators (as well as graphic designers), web design is a perpetual discussion. Consumer preferences and tastes for web design have evolved, are changing and will keep on changing.
Minimalism in web design is an effort in simplifying how the website should look, how its interface should look, and how they should be looking with less elements involved. It aided in removing excess tabs, excess menu elements, allowed some white space and removed other irrelevant content that was also excess to user needs & goals. Art, interior design, literature and music had adopted minimalism quite some time ago.
The following is what minimalist websites have:
- White Space.
- Good Contrast.
- Large Images.
- Bold Fonts used.
Compiled by seasoned professionals from a web design company Chicago, the following are some pros and cons of web design each business and brand must consider when going for minimalism in web design.
Pros of minimalist web design
Businesses want a website converting regular users and visitors into customers, warm leads and solid leads. If they want all that done using less elements in web design, they should use minimalist web design.
Here are some pros of minimalist web design:
Ease in navigation
Users are often in a hurry. No one can try and force them in figuring things out. Hence easy navigation is done using large images and a generous amount of white space.
People are attracted to visible & catchy text as well as well designed calls of action. Navigation is simplified through a small array of options which further makes it user friendly.
Quicker loading time
Websites having slow loading time results in visitors bouncing off.Minimal elements help in faster web page loading.
It is SEO friendly
It becomes easy for search engine bots to crawl on minimalist websites.Minimalism helps remove clutter in both the front end, the back, and in the code. A website designed with bots can help boost SEO. It also helps create fewer breakdowns & issues
A minimalist website will not have any breakdowns in applications, elements, and plug-ins.
It cannot stay out of style
Minimalist web design will not be out of fashion for the time to come. Businesses can rely on sharp images and the correct fonts to convey their message
It helps in easy recall
Users and visitors can easily recall minimalist websites without any effort. Non-minimalist websites have too much clutter making them hard to recall.
Cons of minimalist web design
Minimalist web design doeshave its benefits, but it does not suit every business. Now we will look at the cons of minimalist web design:
Communicating products & services that are complex is impossible through usingless words and images. Websites rich with content needing decent interaction do not use a minimalism. For this purpose, maximalism is preferred.
Excessive use of blank space
Well thought web designs are the best. However, some designers take minimalism too far.This results instripping so much down that the site and content appear sparse& incomplete. It looks like a desert without an oasis but loads of sand dunes.
Lack of creativity is evident
If minimalism is used in the wrong context, framework & situation, then it will backfire. It’s like the website ending up using a blank page with scarce content. It would never become easy to convince a visitor to such a website.
There is no room for growth in creativity
When a business or a company grows, the room for creativity becomes congested in minimalism. Growing businesses should opt out of minimalist web design if they need to excel with their websites showing their extensive portfolio.
Would you prefer minimalism in your website’s design?
Small businesses can choose minimalist website designs easily but for a medium sized business, it becomes difficult. Incorporating minimalist elements for large business’ websites is not feasible because they can tend to grow. The same goes for medium sized firms as well.
The famous adage ‘One size fit all’ does not work for everyone. Minimalism in web design similarly will not suit each and every business. It somehow does have its benefits if thought about carefully.