My primary concentrate in the video production company is to figure out how I can use my talents as a video producer to make the most funds with the least quantity of effort… all although creating a business enterprise asset that will someday let me to retire and travel the world even though I am nevertheless young sufficient to really appreciate it!
My personal income has enhanced by about 750% due to the fact I began my video production company back in 2000 and the gross sales revenue for the company has grown by over 1200% in the exact same period of time.
I’m not anywhere close to my definition of wealthy but I am a heck of a lot closer now than I was 9 years ago when i began this journey as a video organization owner. The point I am trying to make in this article is that the turning point for my wealth and the achievement of my video enterprise was when I decided to stop pursuing wedding video organization and to concentrate 100% of my efforts on promoting, generating and delivering corporate video presentations.
The reality of the matter is that when you sell a wedding video, you are asking a family to give you money out of their individual checking account. When you sell a corporate video, you are asking an individual to create you a verify out of their small business checking account.
The distinction is that firms ordinarily have thousands, hundreds of thousands, millions or even billions of dollars they can tap into in order to buy your services whereas a family members (wedding client) typically has to go into debt to purchase your services.
Which group of men and women do you consider offers the most chance for your video enterprise?
Based on my experience, I’d vote corporate each and every time. Assuming you agree or at least that you are interested in exploring it additional, here’s some insight on making the transition from wedding videography to corporate video production.
Please preserve in mind that I have absolutely nothing against wedding videography and I know that a lot of of you pick to generate wedding videos simply because you do not delight in corporate video production. This report is not for you.
My uncle Grayson, also an entrepreneur, told me when I very first started my video production small business that I really should constantly try to sell services that would allow me to make the most cash possible with the equipment/computer software I had invested in.
He added that to sell services that were any less than the most your gear could generate was not fantastic organization and would someday lead to difficulty. I will have to admit that at the time I didn’t seriously recognize what he meant. On the other hand, immediately after all the lessons I’ve discovered by getting my feet in the fire, I know with out a shadow of doubt that he was and is definitely correct!
Your $5,000 video camera can be applied to generate a $two,000 wedding video. It can also be utilised to generate a $20,000 instruction video. The same goes for your editing system, software program, etc. Assuming you are a fairly competent editor, you can almost certainly edit the wedding video in about 40-60 hours which signifies if you work a normal work week of say 50 hours, you are going to be capable to produce about $10,000 per month in income for your enterprise.
And that’s humping it… not leaving you a lot time to do something else to build or run your video production company.
You can program, shoot and edit the training video in the similar a single month period of time and due to the nature of the training video industry segment, you can command anyplace from $4,000 to $20,000 in costs per video. See exactly where I’m going?
Making corporate videos will create you anywhere from twice to five instances the earnings in 1 month than wedding videos will create and you can do all or most of it with the identical production gear and computer software you have now.
So, you can dispel the myth that you have to have more gear to generate corporate videos. It just isn’t correct. You can rent what you don’t own and pass the costs by way of to the client.
Assuming that you are on the exact same web page with what I’ve mentioned above, doesn’t it make sense to start to steadily shift your thinking to figure out how to get any or a lot of the corporate video small business in your location? Yes it does!
Even a small share of the corporate market place will significantly enhance your income and as a result result in a fatter wallet.
I could create a book on moving from weddings to corporate (and some day I likely will!) but for the sake of my time and yours, I will limit this short article to a compact handful of ideas.